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Newsletter Archive: 2012
Using emotion to close the deal in online marketing
If you sell online, you know the problem. How many people place things in their carts but don’t come back? For some e-Commerce companies, they convert fewer than 20% of orders placed in carts, usually because they are withholding pricing (or shipping charges) before the item goes in the cart. But all e-Commerce sites find a drop off when some percentage of their customers abandon their carts. I recently saw an interesting approach–an appeal to emotion to complete the checkout.

Date: 2012-11-14

Key Stats: Display's Impact on the Marketing Funnel
What if there was a single online marketing channel that could drive new leads into the marketing funnel AND nurture them all the way to a purchase?

Date: 2012-11-08

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