Creating A Seamless Experience Across All Commerce Channels
>Here are several excerpts an informative article that appeared in Retailwire (free registration required), Creating a Unified View of the Customer:
Talk to All Your Customers and Increase Sales
Talk to all your customers, increase loyalty and watch your
business grow. Send your customers coupons, sales announcements and
newsletters with VerticalResponse.
Understanding How Customers Convert
In the world of web design, "conversion rate" is defined as the percentage of site visitors who visit a website and perform a desired action. This action can be different things to different people.