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Newsletter Archive: 2010
How Does Your Site Compare To Your Competitors?
Like many operators of online stores, I am constantly looking at our conversion rate. How did our sales this week affect our conversion rate for the month? Did our site updates make a difference in our conversion rates? It is the figure that is always being analyzed.

Date: 2010-04-21

Using Social Touchpoints To Convert Potential Customers
Touchpoints serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints represent the nodes that define the human network, connecting people across the social Web and uniting them around common interests, themes, and movements.

Date: 2010-04-07

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