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Make Your Shopping Cart Frustration-Free with a Minicart

By Stoney deGeyter

June 3, 2015

There is no doubt that having a good shopping cart/checkout system in place is valuable to your visitors and vital for maintaining strong site conversion rates. But what could be equally important as your checkout process is what happens when your visitors are adding products to their cart.

Many shopping cart systems do one of two things when a visitor adds a product to their cart:

  • The visitor is moved to the shopping cart where they see all their products. This forces them to navigate back to where they were before continuing with their shopping experience. This generally becomes problematic when visitors want to add multiple items to their cart to hold or compare later. With each addition, their shopping is interrupted and made more inconvenient.

  • The visitor stays where they are, but it's not entirely clear if the product has successfully been added to the cart. For confirmation, the visitor must got to the cart to ensure the items are there or risk going to checkout later only to find an item they thought they [...]

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