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Selling Products on Facebook Is Going To Become More Efficient

By Chris Crum

March 18, 2015

Facebook is making quite a few moves, which point to the social network becoming a better place for people, businesses, and websites to sell products. The latest piece of news involves an acquisition, which should lead to better personalization of product ads, but that's only one piece of the puzzle. The race for getting social commerce right is on, and Facebook is no longer holding back.

Do you see Facebook as a good place to get people to buy products right now? Do you expect it to become a better tool for commerce? Share your thoughts in the comments.

Facebook has acquired shopping search engine TheFind. It will be shutting down the product and utilizing its talent for its own purposes, which include making its ads better. By "better," we're talking in terms of personalization. Facebook has already gotten significantly better at targeting over the years, as it has offered advertisers more and more features. We recently took a look back at a number of changes they've made in recent months on their way to two million active [...]

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