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eCommNewz
The Right eCommerce Conversion Rate

By Keith Hagen

January 28, 2015

The Issue
Businesses need to know their eCommerce Conversion Rate, this is obvious, and so it makes complete sense that they would look to their analytics for it. The problem however is that the eCommerce Conversion Rate shown in Google Analytics is not always the best for a particular eCommerce site, and many a company is mislead to believe their site is doing better or worse than it really is.

Below: Google Analytics showing Conversion Rate = Orders/Sessions

Sessions vs. Users [...]

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