|November 5, 2014|
|Nielsen Figures Released: 22% of Americans Already Holiday Shopping|
|By Chris Crum|
Nielsen released some figures on holiday shopping trends as the season approaches. For many, it’s already here.
The holiday shopping season may not be getting off to as big a bang as it did last year, but it’s obviously expected to ramp up significantly very soon.
“Entering the fourth quarter of 2014, retail sales remained sluggish and weaker than they were this time last year,” Nielen reports. “Consumer confidence in the U.S. has been trending upward; however, uncertainty persists, and many consumers still report feeling as though they are still in a recession. That uncertainty and a sluggish equity market could dampen spending this season. Spending over the next few weeks, however, should pick up for retailers, buoyed by positive trends in the job and [...]
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