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August 13, 2014
Chris Crum Shipping Configuration Tool Gets Added To Google’s Merchant Center
By Chris Crum
Google announced this week that it has launched a new shipping configuration tool in Merchant Center aimed at making it easier to configure shipping rates. The idea is that this will help merchants’ prices remain consistent with what Google shows users.

“Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping,” explain Angelika Rohrer and Sven Herschel of the Google Shopping Team. “They reach checkout on the merchant’s site only to realize that the final price differs from what they’ve seen on Google due to inaccurate shipping costs. Our users consistently tell us this is a primary source of frustration.”

The tool lets you select from more shipping methods, including customizable methods based on a hierarchical set of rules. [...]

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Recent Articles:
Pinterest and Shopify Combine Forces To Improve Social Commerce
Pinterest and Shopify have teamed up to automatically enable Rich Pins for all Shopify merchants.

Rich Pins are pins that contain extra information compared to regular ones. Pinterest has five different kinds: Product Pins, Recipe Pins, Movie Pins, Article Pins, and Place Pins. Obviously the Shopify integration will make use of the Product Pins.

“Previously, setting up Rich Pins for your site involved adding meta data to your site’s code and validating the Rich Pins on Pinterest,” says Shopify’ [...]
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The 5 laws of effective e-Commerce websites Overnight Delivery Comes To Google Shopping Express E-Commerce Taking Place On Desktops Goes Up 12% Since Last Year
In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. First off, let’s define [...] Google announced that Google Shopping Express is bringing overnight delivery to Northern California (from Fresno and Porterville in the south to Eureka and Crescent City in the north). The new overnight service is available immediately in East Bay cities including Berkeley, Concord, Danville, Dublin, Fremont, Oakland, Pleasanton, [...] comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year. According to the firm’s estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending [...]
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