|July 2, 2014|
|The 5 laws of effective e-Commerce websites|
|By Tim Peter|
In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um... unsuck. This time, let's take a deeper look at how you can do the "unsuck" part even more effectively.
First off, let's define terms. Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. The thinking goes, if you don't have a shopping cart, booking engine, or lead gen form, you're not e-Commerce.
If you charge your customers for the products and services you offer and you have a website that describes, promotes, or sells those products and services, you're in the e-Commerce business. Full stop.
What really matters is making sure that your website serves as your most effective salesperson, helping your customers - both active and potential - choose your products and services instead of the competition's.
How do you do that?
By following these 5 straightforward laws of e-Commerce.
What are [...]
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