|May 21, 2014|
|E-Commerce Taking Place On Desktops Goes Up 12% Since Last Year|
|By Chris Crum|
comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year.
According to the firm's estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending reached $56.1 billion during the quarter. That's actually the eighteenth consecutive quarter of positive year-over-year growth and the fourteenth of double-digit growth.
That's not to say mobile commerce isn't contributing significantly. M-commerce spending from smartphones and tablets added $7.3 billion for the quarter, growing by 23% versus a year ago. That brings the grand total for digital commerce spending in the U.S. to $63.4 billion for the quarter by comScore's figures. [...]
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It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.
However, contrast to their massive traffic percentage, the report [...]
|Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I'm drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social [...]|
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