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April 9, 2014
Bill Hartzer How Online Commerce Is Becoming Inherently Social
By Bill Hartzer
As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can "like" or "recommend" posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to as social commerce. With traditional advertising barely lifting an eyebrow, businesses are looking for different ways to engage customers and increase profits. Although social commerce is still in its beginning stages, it is more prevalent today than last year. Take a look at some of the main ways top sites manoeuvre you to purchase an item:

Amazon [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
ShopVisible Study: 30% of Ecommerce Site Traffic Came from Mobile in 2013!
It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.

However, contrast to their massive traffic percentage, the report revealed that the mobile devices rank far below the traditional desktops and laptops when it comes to online sales. According to the statistics, they contribute only 15% to the total [...]
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How SMB eCommerce retailers can turn everyday challenges into sales Amazon Rumored To Have Kindle Checkout System, P2P Payments Make a Winning eCommerce Shopping Experience
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I'm drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, [...] Late last year, Amazon acquired some technology and engineers from PoS solutions company Gopago. This was reportedly a catalyst for what will soon become a new Kindle-based checkout system for physical retailers as well as a PayPal-like P2P payments service. The Wall Street Journal cites multiple people briefed on the company's [...] There are many pitfalls to running an eCommerce website. Making a winning eCommerce shopping experience means easy to order, fast (and free) delivery, and actually delivering what was ordered. While the shopping experience itself may seem [...]
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