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eCommNewz (Enable Images to Fully Enjoy)
March 19, 2014
Navneet Kaushal ShopVisible Study: 30% of Ecommerce Site Traffic Came from Mobile in 2013!
By Navneet Kaushal
It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.

However, contrast to their massive traffic percentage, the report revealed that the mobile devices rank far below the traditional desktops and laptops when it comes to online sales. According to the statistics, they contribute only 15% to the total online sales, of which 11% is accredited to tablets and the remaining 4% comes from mobile phones, whereas the desktop users contribute to 85% of the net sales online.

The reluctance of retailers to invest in mobile-optimized versions of their websites has been a common trend in e-commerce over the years. But as smart phones are gaining popularity over desktops and laptops, the report suggests, that it is a smart choice to equip your website with a mobile version. [...]

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Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest:

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