|February 26, 2014|
|How SMB eCommerce retailers can turn everyday challenges into sales|
|By Nathan Joynt|
| Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest:
• How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization.
• How to help online retailers keep growing and increase revenue from non-paid sources.
• How to help online retailers engage their customers with quality content from first interaction to checkout. [...]
||Today's Top Videos:|
|Matt Cutts Talks About A Typical Day In Spam-Fighting|
|The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]|
|Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10|
|Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]|
|Google To Writers: Don't Upload Articles To Directories|
|Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]|
|Amazon Rumored To Have Kindle Checkout System, P2P Payments|
| Late last year, Amazon acquired some technology and engineers from PoS solutions company Gopago.
This was reportedly a catalyst for what will soon become a new Kindle-based checkout system for physical retailers as well as a PayPal-like P2P payments service.
The Wall Street Journal cites multiple people briefed on the company’s plans who say Amazon will offer brick-and-mortars a Kindle tablet-based checkout system as early as this summer, and that there may be multiple plans with one including the [...]
|Make a Winning eCommerce Shopping Experience||How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce||Monitoring Transactions and Revenue with Google Analytics' E-Commerce Tracking|
|There are many pitfalls to running an eCommerce website. Making a winning eCommerce shopping experience means easy to order, fast (and free) delivery, and actually delivering what was ordered. While the shopping experience itself may seem like the [...]||In 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that [...]||If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed marketing decisions about where to spend display ad [...]|
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