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January 8, 2014
David Leonhardt Make a Winning eCommerce Shopping Experience
By David Leonhardt
There are many pitfalls to running an eCommerce website. Making a winning eCommerce shopping experience means easy to order, fast (and free) delivery, and actually delivering what was ordered.

While the shopping experience itself may seem like the most important element of running an eCommerce business, the most attractive online store in the world won’t make up for a difficult checkout process, suboptimal shipping or inaccurate fulfillment practices. An online shopper is no more likely to buy a product once it’s in their shopping cart – the Baymard Institute lists the current online shopping cart abandonment rate at just more than 67 percent – but once it’s there, it’s your website’s job to do everything possible to make sure the product is paid for and sent out efficiently. [...]

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Recent Articles:
How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce
In 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included 14 examples of schema.org rich snippets (and many included more than one type of rich snippet per result). With the first page of the SERP flooded with these rich snippets, if [...]
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Monitoring Transactions and Revenue with Google Analytics' E-Commerce Tracking Earnings Report Released For Yelp Cybersquatter Forced To Hand Over Domain Rights To Pinterest
If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed marketing decisions about where to spend display ad [...] Yelp has just released its earnings report for the third quarter. Revenue was up 68% year-over-year at $61.2 million for the quarter. The company beat Wall Street expectations for revenue, but earnings per share weren’t as good as expected at $0.04. Cumulative reviews grew 42% year-over-year reaching over 47.3 million. Average [...] Pinterest has won an injunction against a known cybersquatter who will be forced to give up the rights to over 100 domains that utilize pinterest.com typos to direct users away from Pinterest.com, and to his own locations filled with ads and [...]
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