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December 11, 2013
Nicole Bandy How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce
By Nicole Bandy
In 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included 14 examples of schema.org rich snippets (and many included more than one type of rich snippet per result). With the first page of the SERP flooded with these rich snippets, if you’re an ecommerce retailer or online marketer, how do you differentiate your organic search results from your competitors’ in order to get the most traffic?

There are several schema.org markups that can be used specifically for creating rich snippets for ecommerce products. Many can be used with each other or alone. The best way to determine which to utilize to maximize traffic depends on your product and, most importantly, your competitors. Check how your product appears on the SERP by searching for it yourself and [...]

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Recent Articles:
Monitoring Transactions and Revenue with Google Analytics' E-Commerce Tracking
If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed marketing decisions about where to spend display ad dollars, which keywords generate the most revenue, and which websites or search engines send you the most revenue, not just traffic (although these may be the same).

Tracking sales from your website should be one of your first priorities when you set up a shopping cart. [...]
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Earnings Report Released For Yelp Cybersquatter Forced To Hand Over Domain Rights To Pinterest Adwords Dynamic Remarketing and eCommerce
Yelp has just released its earnings report for the third quarter. Revenue was up 68% year-over-year at $61.2 million for the quarter. The company beat Wall Street expectations for revenue, but earnings per share weren’t as good as expected at [...] Pinterest has won an injunction against a known cybersquatter who will be forced to give up the rights to over 100 domains that utilize pinterest.com typos to direct users away from Pinterest.com, and to his own locations filled with ads and spammy links. Qian Jan reportedly registered over 100 domains – mostly Pinterest typos [...] I have been writing a lot lately about features in Google Analytics and Google Adwords that can benefit eCommerce websites (you can check those out here, here, and here), and this post is no different (don’t stop ’til you get [...]
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