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July 24, 2013
Scott Garrett The Future of Advanced Segments in Google Analytics and What It Means For Ecommerce
By Scott Garrett
Advanced segments in Google Analytics give users great insight into the finer points of the type of traffic coming to their website. These segments allow you to quickly separate and identify subsets of traffic with predefined and custom segments. For example, you can segment traffic based off of paid search traffic or mobile device traffic. However, Google recently announced some major changes to advanced segments that will be coming to Google Analytics in the coming months. The main take away from the announcement is that in the past, advanced segments were based off of visits, but in the future advanced segments will also be based off of user segments (behaviors and demographics). These changes will allow further insight into user behavior for all types of websites; however, I will be specifically discussing the effects that these changes will have in terms of gathering user behavior for e-commerce websites. [...]

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Today's Top Videos:
Google: You Probably Shouldn't Link Your 20 Domains Together Google: You Probably Shouldn't Link Your 20 Domains Together
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PayMobile Builds Brand Loyalty through Social Media
Corduro, who operates the consumer app PayMobile, announced a new way for businesses to directly reach their best customers last week, and also simplify commerce and consumer rewards through the consumer mobile payment app . Even though Corduro supports in-store, online, and mobile payments with complete back-office integration, the emphasis on mobile could not have come at a better time, with the industry set to explode according to many.

Starbucks mobile payment app is now processing over 4.5 million [...]
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Webinar For Google Shopping Covers Profit Maximization Of Listing Ads Square Expands To Japan, The First Outside Of North America B2B Marketers Should Take Another Look at E-Commerce
Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing [...] Japan, say hello to Square. The mobile payments platform has just announced that it is now available in your country. Square is available in Japan with the support and partnership of Sumitomo Mitsui Card Corporation (SMCC). Responsible for introducing Visa to Japan, SMCC is widely recognized and respected for its ability to provide a [...] E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics [...]
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