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July 10, 2013
Geoff Simon PayMobile Builds Brand Loyalty through Social Media
By Geoff Simon
Corduro, who operates the consumer app PayMobile, announced a new way for businesses to directly reach their best customers last week, and also simplify commerce and consumer rewards through the consumer mobile payment app . Even though Corduro supports in-store, online, and mobile payments with complete back-office integration, the emphasis on mobile could not have come at a better time, with the industry set to explode according to many.

Starbucks mobile payment app is now processing over 4.5 million transactions a week alone, and this is only 10% of their total transactions. Speaking at the Sanford C. Bernstein Strategic Decisions Conference, Starbucks CEO Howard Shultz said, “Basically over the past year and a half, we’ve noticed a seismic change in consumer behavior and that seismic change primarily is due to social and digital media and the rising tide of mobile phones replacing desktop computers.” [...]

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Webinar For Google Shopping Covers Profit Maximization Of Listing Ads
Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that.

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