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July 10, 2013
Geoff Simon PayMobile Builds Brand Loyalty through Social Media
By Geoff Simon
Corduro, who operates the consumer app PayMobile, announced a new way for businesses to directly reach their best customers last week, and also simplify commerce and consumer rewards through the consumer mobile payment app . Even though Corduro supports in-store, online, and mobile payments with complete back-office integration, the emphasis on mobile could not have come at a better time, with the industry set to explode according to many.

Starbucks mobile payment app is now processing over 4.5 million transactions a week alone, and this is only 10% of their total transactions. Speaking at the Sanford C. Bernstein Strategic Decisions Conference, Starbucks CEO Howard Shultz said, “Basically over the past year and a half, we’ve noticed a seismic change in consumer behavior and that seismic change primarily is due to social and digital media and the rising tide of mobile phones replacing desktop computers.” [...]

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Webinar For Google Shopping Covers Profit Maximization Of Listing Ads
Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that.

Taking part in the webinar are Google Shopping Partner Manager Nicole Premo and Global Program Manager Michael Anuzis. It’s just under an hour long. [...]
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Square Expands To Japan, The First Outside Of North America B2B Marketers Should Take Another Look at E-Commerce Can Affiliates Help You Increase Sales?
Japan, say hello to Square. The mobile payments platform has just announced that it is now available in your country. Square is available in Japan with the support and partnership of Sumitomo Mitsui Card Corporation (SMCC). Responsible for [...] E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton, which were fast to supplement their print catalogs with e-commerce. But with the new [...] On our radio show Ecom Experts, we are learning all about Affiliate Programs with Shawn Collins. What is an Affiliate Program? How do you get started? How do use Affiliates to increase sales? You can join us live at 2:00 PM Eastern and ask [...]
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