Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.




eCommNewz (Enable Images to Fully Enjoy)
May 6, 2013
Ruth Stevens B2B Marketers Should Take Another Look at E-Commerce
By Ruth Stevens
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton, which were fast to supplement their print catalogs with e-commerce. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies.

A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter, where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Today, Xiameter represents 40% of Dow [...]

Continue Reading


Today's Top Videos:
Sheryl Sandberg Talks Women and Leadership on The Daily Show Sheryl Sandberg Talks Women and Leadership on The Daily Show
Facebook COO Sheryl Sandberg dropped by The Daily Show with Jon Stewart Wednesday night to promote her new book Lean In. The conversation mostly focused on her message in Lean In of equality in the workplace and changing how we think about successful women. [...]
Watch Video
Take 20 Minutes And Get Better At Google's Enhanced Campaigns Take 20 Minutes And Get Better At Google's Enhanced Campaigns
Google has posted a new Hangout discussing how to upgrade to and use its new Enhanced Campaigns features in AdWords: [...]
Watch Video
Turn Sites into Playable Mazes with New Chrome Experiment Turn Sites into Playable Mazes with New Chrome Experiment
Since the NCAA tournament started today and we know you're not doing any real work anyway, how about a fun little game to waste more of your time? A new Chrome Experiment lets you turn almost any site into a giant, 3D maze that you can play. [...]
Watch Video
Recent Articles:
Can Affiliates Help You Increase Sales?
On our radio show Ecom Experts, we are learning all about Affiliate Programs with Shawn Collins.

• What is an Affiliate Program?

• How do you get started?

• How do use Affiliates to increase sales?

You can join us live at 2:00 PM Eastern and ask your questions by going to:

webmasterradio.fm... [...]
Read More...
Android And iOS Get New Search Refinements In Google Shopper Amex-Like Offers Coming To Foursquare Why All Online Retailers Should Be Using Google Analytics Ecommerce Tracking
The Google Shopper app for Android and iOS just got a new update with version 3.2, which adds some new search refinement options to make shopping easier. “Need a new camera, but aren’t quite sure which one is right for you? Google [...] In early 2011, Foursquare and American Express launched a partnership that allowed card-owners to score discounts and cashback by using Foursquare to check-in and spend at certain participating businesses around the country. [...] As you all know, I’m a huge advocate of Google Analytics. The more insight you can get into your site traffic, the better. So, if you are an online retailer, I hope you have already implemented, or at least have it on your radar to [...]
Read More... Read More... Read More...
Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
--This email is a service of eCommNewz--


2013 iEntry, Inc. All Rights Reserved Privacy Policy Legal