|May 6, 2013|
|B2B Marketers Should Take Another Look at E-Commerce|
|By Ruth Stevens|
| E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton, which were fast to supplement their print catalogs with e-commerce. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies.
A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter, where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Today, Xiameter represents 40% of Dow [...]
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|Can Affiliates Help You Increase Sales?|
| On our radio show Ecom Experts, we are learning all about Affiliate Programs with Shawn Collins.
• What is an Affiliate Program?
• How do you get started?
• How do use Affiliates to increase sales?
You can join us live at 2:00 PM Eastern and ask your questions by going to:
|Android And iOS Get New Search Refinements In Google Shopper||Amex-Like Offers Coming To Foursquare||Why All Online Retailers Should Be Using Google Analytics Ecommerce Tracking|
|The Google Shopper app for Android and iOS just got a new update with version 3.2, which adds some new search refinement options to make shopping easier. “Need a new camera, but aren’t quite sure which one is right for you? Google [...]||In early 2011, Foursquare and American Express launched a partnership that allowed card-owners to score discounts and cashback by using Foursquare to check-in and spend at certain participating businesses around the country. [...]||As you all know, I’m a huge advocate of Google Analytics. The more insight you can get into your site traffic, the better. So, if you are an online retailer, I hope you have already implemented, or at least have it on your radar to [...]|
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