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February 20, 2013
Amanda Chaney Why All Online Retailers Should Be Using Google Analytics Ecommerce Tracking
By Amanda Chaney
As you all know, I’m a huge advocate of Google Analytics. The more insight you can get into your site traffic, the better. So, if you are an online retailer, I hope you have already implemented, or at least have it on your radar to implement Google Analytics Ecommerce Tracking. Just like most other Analytics data you can derive, the purpose is essentially to give you more information regarding visitor actions, just now on a more advanced level.

What is Google Analytics Ecommerce Tracking?

In a word: Amazing. Ecommerce tracking helps you better understand exactly what visitors are buying, and where they came from before they bought it. Even though it’ll take a bit of work to get it up and running, it will be well worth the extra effort. Through this tracking feature, you’ll be able to see products, transactions, and time to purchase, which are better defined below: [...]

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Today's Top Videos:
Here's Why Google Doesn't Turn Off Toolbar PageRank Here's Why Google Doesn't Turn Off Toolbar PageRank
Google's Matt Cutts is back online, he's been steadily putting out new Webmaster Help videos on a daily basis. It will be interesting to see how long this continues. [...]
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Here's Eric Schmidt's Entire Cambridge Speech [Video] Here's Eric Schmidt's Entire Cambridge Speech [Video]
Google executive chairman Eric Schmidt continues to make headlines. In fact, though he handed the CEO reins to Larry Page in 2011, he may still grab more headlines than page thanks to things like his imaginative speeches and a recent trip to North Korea. [...]
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First Clip From jOBS Hits The Web [Video] First Clip From jOBS Hits The Web [Video]
Entertainment Tonight has posted the first clip we've seen from the upcoming Steve Jobs biopic jOBS, starring Ashton Kutcher and Josh Gad as Jobs and Steve Wozniak. The clip features the duo in a scene talking about Wozniak's operating system. [...]
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Recent Articles:
Why Use Unique eCommerce Website Copy?
Duplicate content is a problem that can keep your website from getting the higher rankings that it otherwise would. This is a no brainier. Anyone who knows how to optimize websites knows this, and we build our information architecture in a way that insures our product pages don’t appear on different URLs. If they do, we know how to canonicalize the more important version. With the different methods that we can employ to prevent an eCommerce website from duplicating its own content, plenty of seasoned and [...]
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What Credit Card Should You Use? There's an App for That Have You Taken Advantage of The Google Wallet API's? You Can Now Pay Online Without An Account On Dwolla
Santa Monica based Wallaby Financial, whose company aims to provide a cloud-based digital wallet solution designed to maximize users credit card rewards, announced the release of it’s Android app, after initially launching on iOS back in [...] Earlier this year, Google launched some new Google Wallet APIs. Since then, the company has been trying to educate developers on how to best take advantage of them. That continues with this recent Office Hours hangout Google uploaded to its Developers YouTube channel: Google CEO Larry Page recently talked a bit about Wallet (among many [...] Dwolla, the online payments startup that made a name for itself with an investment from celebri-preneur Ashton Kutcher, is now offering a payment option that you don’t even have to have an account to use. “Today,” Dwolla [...]
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