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February 6, 2013
Rick Ramos Why Use Unique eCommerce Website Copy?
By Rick Ramos
Duplicate content is a problem that can keep your website from getting the higher rankings that it otherwise would. This is a no brainier. Anyone who knows how to optimize websites knows this, and we build our information architecture in a way that insures our product pages don’t appear on different URLs. If they do, we know how to canonicalize the more important version. With the different methods that we can employ to prevent an eCommerce website from duplicating its own content, plenty of seasoned and competent webmasters are still using boilerplate copy on their product pages.

Boilerplate copy is the paragraph or so of text, usually provided by the manufacturer or distributor, that can be used over and over again to describe the products that retailers are selling. These pre-written product descriptions are a major time-saver to eCommerce webmasters, particularly if they have thousands upon thousands of products in their catalog. Many retail websites get descriptions for their products directly from a third-party product feeds and [...]

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